Katrina Kaif began her modeling career at age fourteen; her first assignment was for a jewelry campaign. She continued modeling in London under a contract with the Models 1 Agency and did campaigns for houses such as La Senza and Arcadius, and even walked on the London Fashion Week. Kaif's modeling work led to her discovery by London-based filmmaker Kaizad Gustad, who gave her a part in his film Boom (2003). The film, which starred Amitabh Bachchan and Gulshan Grover, failed to make an impact. She then moved to Mumbai and was offered a number of modeling assignments, but filmmakers were hesitant to cast Kaif due to her poor command of Hindi. 
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